In a momentous industry first, five university presses have joined together in a strategic alliance in order to address the…
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Research finds Pharmaceutical Companies Benefit from Collaboration Marketing
According to research conducted by Best Practices, a pharmaceutical research firm, collaboration marketing is a critical factor in the successful…
Continue ReadingThe Predictive Characteristics of a Successful Strategic Alliance
Undoubtedly, the power of a successful strategic alliance is exponential for both parties involved. The key word here is successful.…
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