The Predictive Characteristics of a Successful Strategic Alliance
Undoubtedly, the power of a successful strategic alliance is exponential for both parties involved. The key word here is successful. […]
Strategic Alliance
Strategic Alliance
The Underutilized Value Behind a Strategic Alliance
Fortune 500 companies, along with sole proprietorships alike, have demonstrated the inherent value and power of strategic alliance. Strategic alliances
Collaboration Marketing
Microsoft and CAE: Marketing Collaboration Success
The power of collaboration marketing continues to certainly gain steam. Recently, Microsoft and CAE announced their marketing collaboration strategy, specifically
Collaboration Marketing
Got Marketing? Collaboration Takes it to the Next Level
The manufacturing giants once kept the innovation in marketing minimal, viewing any partnerships as a potential conflict of interests. With
Joint Ventures
Capture Targeted Traffic with Joint Venture Marketing
joint venture marketing McDonald’s Happy Meals and Disney’s toys. Garmin’s GPS and Hertz’s rental cars. These are all tried-and-true joint