Undoubtedly, the power of a successful strategic alliance is exponential for both parties involved. The key word here is successful.…
Continue ReadingThe Underutilized Value Behind a Strategic Alliance
Fortune 500 companies, along with sole proprietorships alike, have demonstrated the inherent value and power of strategic alliance. Strategic alliances…
Continue ReadingMicrosoft and CAE: Marketing Collaboration Success
The power of collaboration marketing continues to certainly gain steam. Recently, Microsoft and CAE announced their marketing collaboration strategy, specifically…
Continue ReadingGot Marketing? Collaboration Takes it to the Next Level
The manufacturing giants once kept the innovation in marketing minimal, viewing any partnerships as a potential conflict of interests. With…
Continue ReadingCapture Targeted Traffic with Joint Venture Marketing
joint venture marketing McDonald’s Happy Meals and Disney’s toys. Garmin’s GPS and Hertz’s rental cars. These are all tried-and-true joint…
Continue Reading