ChristianThere are numerous ways to get more referrals for your small business. Referrals can help any business generate more leads as well as create more sales. Leads that come from referrals are likely to already be interested in what your business is offering. They also come with a level of trust due to the fact that someone they knew has already given a good word about your business’s products or services. In short, referral leads are often ready to begin buying. There is no doubt why these types of leads can be vital to a business.
Make Your Business Referable
When a friend, family member, or business associate refers someone to a winning business, it makes them look good as well. In order to be that winning business, keep a few vital elements in mind when it comes to the day-to-day and the overall running of your company.
Be a Winner
Produce high-quality results, every single time. Creating awesome goods or providing amazing services are not only good for the person who has been referred, but it also helps to add quality to your brand name as others share their experience with your company.
Be Reliable
Answer your phone within a couple of rings. Respond to all of your emails within a couple of hours. Show up to meetings on time. Deliver products and services when you say they will be delivered. Rinse and repeat. Being available and reliable will increase the chances that those who refer your business will dub you reliable. Being reliable in your business is a great way to push your brand ahead of those who have taken a more lax approach.
Be Likable
Although your clients or customers don’t have to love you, they do need to like you. Although you may feel like you have cornered a market, being rude or patronizing is a sure-fire way to encourage current consumers to seek services elsewhere. Curb any attitudes you may have about specific clients and work it out during a workout later. Smiles and friendly handshakes can go a long way. Be giving and your consumers will be happy to give back in the method of much needed referrals.
The Price is Right
One way to make sure you are on the right track to how to get more referrals is to make sure your prices are right. If you are looking for repeated referrals, lowering your prices may help to generate more. Your referrers will be much more inclined to mention you if your prices beat other local competitors.
What it can boil down to when it comes to referrers is how good you can make them look to their friends or family that is referred to you. When someone refers you they are also essentially putting their own good name at risk and it is your responsibility to see that they have not done a disservice to themselves or to those they referred. Make sure that any who are referred to you walk away happy and ready to share your business with more prospective future clients or consumers.
Christian Fea is CEO of Synertegic, Inc. A Joint Venture and Referral Marketing firm. He exemplifies how to profit from Joint Venture and Referral relationships by creating profit centers with minimal risk and maximum profitability.
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