joint venture marketing

Synergy can be defined as the energy that is created when parts or processes work harmoniously together as a whole. When you think about it, that is the perfect definition of a joint venture as well!

When two businesses come together with the sole intention of boosting the bottom lines of both, synergy really can occur. We’ll take a look at the synergy of joint ventures in this article to inspire you to the many heights these partnerships can achieve.

Synergy in Business

When two companies come together for the purpose of creating a higher performance level together than they can achieve separately, that is synergy in the business world.

To demonstrate this concept, let’s take a look at a math problem involving horses. When two horses are able to pull 9,000 pounds together, how much can four horses pull? If you said 18,000 pounds, you would be incorrect. Four horses working together in synergy can actually pull as much as 30,000 pounds.

Now consider your business. Let’s say you have a current customer list of 5,000. You partner up with another company that has a customer list of 10,000. While the short response will be that you expand your customer list to 15,000, consider word-of-mouth recommendations, additional marketing and the advantage of business endorsements from your joint venture partner. Instead of an increase to 15,000, your new customer base might be exponentially higher simply because of the synergy created by the strategic alliance between your two businesses!

Finding Synergy in Your Joint Venture

To assure synergy in your own joint venture endeavors, you must focus on three key factors:

Vision – You and your joint venture partner should combine strategies and opportunities to make the most of your partnership. The visions you have for your separate businesses become that much more powerful when they are combined into a single joint venture.

Creativity – When you combine creative efforts, you inspire one another to achieve well beyond your initial goals for your business. This takes your vision to a whole new level by finding paths to make that vision a reality.

Execution – The practical element of synergy, execution actually involves putting the vision and creativity into action. Execution combines your talents and resources to achieve the highest possible goal for the least amount risk. Execution requires teamwork – both from the joint venture standpoint and within each individual staff – to achieve the goals you set for your companies.

Synergy is not something that happens randomly; it involves preparation and communication to bring synergy into a joint venture. Before you and your joint venture partner sign on the bottom line, it is important to discuss your vision, goals and resources for your joint venture to ensure you are both on the same page and will be working together for a common purpose.

Synergy combines energy, power and resources to create something much bigger than either individual can do alone. In the case of a joint venture, synergy provides the necessary force to take your marketing to the next level so you can build an effective customer list, increase the quantity and quality of your sales and significantly boost your bottom line.

christian fea is CEO of Synertegic, Inc. A joint venture marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.

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