Strategic Alliances Prevail, Even in the Educational Industry
In a momentous industry first, five university presses have joined together in a strategic alliance in order to address the […]
Strategic Alliance
Joint Ventures
Collaboration Marketing
Research finds Pharmaceutical Companies Benefit from Collaboration Marketing
According to research conducted by Best Practices, a pharmaceutical research firm, collaboration marketing is a critical factor in the successful
Strategic Alliance
The Predictive Characteristics of a Successful Strategic Alliance
Undoubtedly, the power of a successful strategic alliance is exponential for both parties involved. The key word here is successful.
Strategic Alliance
The Underutilized Value Behind a Strategic Alliance
Fortune 500 companies, along with sole proprietorships alike, have demonstrated the inherent value and power of strategic alliance. Strategic alliances
Collaboration Marketing
Microsoft and CAE: Marketing Collaboration Success
The power of collaboration marketing continues to certainly gain steam. Recently, Microsoft and CAE announced their marketing collaboration strategy, specifically