joint venture marketing Utilizing collaboration marketing, IBM and Genesys Telecommunications Laboratories have entered into a joint venture to penetrate into…
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IT Executives Target Collaboration Marketing Tactics in 2008
As 2007 winds down, IT executives are looking to take their businesses to the next level in 2008 with collaboration.…
Continue ReadingStrategic Alliances Prevail, Even in the Educational Industry
In a momentous industry first, five university presses have joined together in a strategic alliance in order to address the…
Continue ReadingResearch finds Pharmaceutical Companies Benefit from Collaboration Marketing
According to research conducted by Best Practices, a pharmaceutical research firm, collaboration marketing is a critical factor in the successful…
Continue ReadingThe Predictive Characteristics of a Successful Strategic Alliance
Undoubtedly, the power of a successful strategic alliance is exponential for both parties involved. The key word here is successful.…
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