Strategic partnerships are a great way to increase revenue without significant out of pocket expense. Many small businesses offer a…
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Understanding the Core of Strategic Partnerships
The definition of a strategic partnership is “a formal alliance between two commercial enterprises, usually formalized by one or more…
Continue ReadingMarketing Counseling 101: Your Strategic Alliance Relationships
As strategic alliances continue to grow in popularity, with small and large companies alike, many people write asking me about…
Continue ReadingDiscover Underutilized Assets In Your Business
joint venture marketing Which one are you? A Business Owner? An Employee? A Consultant? A Single Parent? A College Student?…
Continue ReadingFirst Steps to Forming a Strategic Alliance: Identifying Your Target Market
If you have an Internet business, particularly a small one, forging partnerships with companies in related markets is an important…
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