The age old adage pertaining to “word of mouth” advertising still holds true, “Make a customer happy, and he will…
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How to Effectively Negotiate Your Joint Venture Partnerships
When two companies are considering a collaborative marketing or joint venture partnership, there is a precise recipe for success. Negotiating…
Continue ReadingSocial Networking Demonstrates Power of Collaboration Marketing
joint venture marketing The incredible popularity of social networking sites, such as FaceBook, MySpace, and Yelp, demonstrate that individuals are…
Continue ReadingIBM’s Collaboration Marketing Efforts to Tap into China’s Market
joint venture marketing Utilizing collaboration marketing, IBM and Genesys Telecommunications Laboratories have entered into a joint venture to penetrate into…
Continue ReadingIT Executives Target Collaboration Marketing Tactics in 2008
As 2007 winds down, IT executives are looking to take their businesses to the next level in 2008 with collaboration.…
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