joint venture marketing Utilizing collaboration marketing, IBM and Genesys Telecommunications Laboratories have entered into a joint venture to penetrate into […]
As 2007 winds down, IT executives are looking to take their businesses to the next level in 2008 with collaboration.
In a momentous industry first, five university presses have joined together in a strategic alliance in order to address the
According to research conducted by Best Practices, a pharmaceutical research firm, collaboration marketing is a critical factor in the successful
Undoubtedly, the power of a successful strategic alliance is exponential for both parties involved. The key word here is successful.